Team Lal Chowk is a home-grown troupe of five people: Asim, Mubashir, Haseeb, Zubair and Usman, who got together to give Kashmir its very own shopping app and website – Lal Chowk. Alumni of Kashmir University, the quintet is effectively making its mark in the online space of Kashmir valley. Lal Chowk was initially launched only on Google Play Store, but due to the growing demand, its official website was launched as well.
These young university students started working on the project, Lal Chowk, shortly after finishing their Masters in Computer Applications in 2017. After working for around three months, vigorously, Lal Chowk Online app was launched on 11th August 2017.
“We didn’t look for a job after the completion of our studies. We wanted to do something for Kashmir. Thanks to Allah, the launch was perfect. We received tremendous response from the users. That’s what kept us going – a sense of contentment and pride for our efforts and work”
Lal Chowk initially started as an e-commerce app with categories encompassing fashion, electronics, groceries, home Décor and other accessories, but was pivoted to an online bookstore. Right now, Lal Chowk is Valley’s only and largest online bookstore with more than 25000 books listed. Lal Chowk’s inventory of books keeps on increasing every day. Besides, there is always a discount on every book and people avail them on their doorsteps.
“We realized that 11th August was just a beginning of our venture as the demand grew unexpectedly and we had to work constantly. This also led to the launch of our shopping website. At the moment, Lal Chowk has around 9000 downloads on Google Play Store and it gets hundreds of hits on website every day”
Lal Chowk has a diverse range of book listings. Trending genres including Academics, Literature, Fiction, Islamic Books, Books on Kashmir etc.
“The aim behind pivoting towards books was to make the life of students a bit easier. We made a point that students should get books delivered to their doorsteps with huge discounts on them. If they afford costly tuitions, they should at least have access to cheap books”
After successfully providing “Instant Delivery” across areas of Srinagar, Team Lal Chowk is now successfully delivering books throughout Kashmir with the option of next day delivery. They’re looking to add more categories to their list owing to the overwhelming response.
“Our operations are streamlined in a manner which ensures genuine customer satisfaction which is reflected in our reviews across Google Play Store and social media.”