Being seated near a window with a dazzling view of river Jehlum outside, sipping noon chai in traditional Kashmir pots with some light Kashmiri music reflects the image of her love and belongingness towards the culture and traditions of the valley. She celebrates every single day to bring joy and happiness on the face which somehow had forgotten the charm of a smile.
Roohi Nazki, born & brought up in Srinagar, is one of the most promising new age Entrepreneurs of Kashmir. She started a unique tea shop “Chai Jaai” in 2016 on banks of river Jhelum which presents a unique mix of heritage and modernity.
A perfect mix of professional and personal life makes her a successful female entrepreneur of the Valley. Apart from her professionalism, Roohi shows a great sense of responsibility towards the society. She has been involved in many such campaigns to promote the cultural heritage of the state. Chai Jaai provides a platform for a whole new generation of art and music to nourish on the banks of mighty Jhelum.
In spite of many hurdles, Roohi has been successful in making “Chai Jaai” a brand to be respected and rewarded.
Chai Jaai is not just another tea shop; it is a wonderful experience and a stop to relish the taste of Kashmiriyat.